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Print colors and the business card.
Color in print
Print uses the CMYK builds of three colors: primary 500, secondary 1000 and accent 500, and tints of them. Tokens, grays and the status colors are screen colors and have no print version. The CMYK values, and which of them are still a starting point, are in one place: the color page.
| Color | Use it for |
|---|---|
| primary 500 | Large surfaces and the logo |
| secondary 1000 | Text and small print |
| accent 500 | One highlight, never a background |
- Send the
_cmyk.ailogo files to the printer, never a screen PNG. See the logo. - Ask for a proof before the first run. Printed blue looks duller than the screen; that's expected, not a mistake.
- The mesh only on the business card front, printed in full color from the artwork file. Everything else in print is flat: blue is just blue.
Business card
85 × 55 mm. The front is the cool mesh with the white logo, the back is white with the blue logo, the name and the contact details.
Sanne de VriesCustomer support
sanne@simplepark.nl
simplepark.nl
- Front: only the logo, centered, nothing else.
- Back: the logo top left, the name and role bottom left, the email address and website bottom right.
- Clear space and minimum size follow the logo rules: the logo at least 25 mm wide.
- Real names and real contacts. The example name here is made up.