Introduction
What is SimplePark?
The brand guidelines of SimplePark: who we are, how we look and how we sound.
What SimplePark is
SimplePark is the Dutch parking app for on-street parking. You choose your zone, start with one tap and set an end time, and we stop your parking action on time. You pay the municipality's parking rate plus € 0.29 per parking action and € 0.29 per top-up, with no subscription. With SimplePark Business, employees park for work and for themselves in the same app, and the organization gets one invoice a month.
- Purpose: parking should never get in the way of your day.
- Vision: a Netherlands where parking is never a surprise.
- Mission: we build the parking app that does everything for you and shows the price up front.
Our idea fits in one line: parking you don't have to think about, at a price you already know. We take the zone, the meter and the stopping off your hands, and show the price before you start, so that nothing surprises you afterwards. Our story explains why.
Who these guidelines are for
Everyone who makes something in our name: designers, developers, copywriters, the team itself, and the agencies, printers and partners we work with. If it carries the SimplePark name, it follows these pages.
When something isn't covered here, choose what makes it simpler and fairer for the person on the other end. Then tell us, so the next person finds the answer on this site.
How this site is organized
| Tab | What you'll find |
|---|---|
| Brand | Our story, positioning, values and personality. Why we make the choices on the other tabs. |
| Identity | The logo, color, typography, imagery and motion. |
| Voice | How we sound, the writing rules, our word list and ready-made descriptions of SimplePark. |
| Design system | The tokens and components our interfaces are built from. |
| Applications | The brand at work: website, app, stores, social, email and print. |
Everything you need to download is in the brand kit.