Logo
Logo
The SimplePark logo, its versions and where to download them.
Versions
The files above are the current logo from simplepark-core/branding/logo.
The logo is a map pin drawn as a P, next to the wordmark SimplePark. The pin says here, the P says parking, and together they are the one sign every driver is already looking for. The wordmark is outlined artwork, not typed text: never retype it in Poppins or any other typeface.
Which version to use
There are two lockups of the same logo. They differ only in the space around it.
| Lockup | Use it when |
|---|---|
| Full | The logo stands on its own: a poster, a slide, a social post, a document cover. The clear space is built in. |
| Compact | Height is tight: a website header, an app bar, an email header. Cropped close, so you give it the clear space yourself. |
Each comes in three colorways.
| Colorway | Use it on |
|---|---|
| Blue on transparent | White and light backgrounds. The default. |
| White on transparent | SimplePark blue, navy, and photos dark or calm enough to keep the logo readable. |
| White on blue | When the logo is a self-contained block, like a profile picture or a sticker. |
The logo is only ever blue or white. Never navy, orange, black or a gradient.
The symbol on its own
The pin can stand on its own where the full logo doesn't fit and the context already says SimplePark: the app icon, the favicon, a social avatar, a map marker. It always sits white on a SimplePark blue square with rounded corners, the way the app icon does.
Don't use the pin on its own in places where people meet us for the first time, like an ad or the top of a website. There, the wordmark does the introducing.
Files
| Format | Use it for |
|---|---|
| SVG | Websites and apps. Always the first choice on screen. |
| PNG (1x, 2x, 3x) | Where SVG isn't accepted: documents, slides, social. |
| JPG (1x, 2x, 3x) | Only where transparency isn't supported. Blue on white only. |
| AI, CMYK | Print. Send these to the printer. |
| AI, RGB | Editing for screen. |
Every file name says what it is: <lockup>_<colorway>_<colorspace>_<size>, for example compact_blue_on_trans_rgb_2x.png. Download the full set from the brand kit.