Logo
Clear space and size
How much room the logo needs and how small it can go.
Clear space
The logo needs room to be seen. Keep the area around it free of text, images, edges and other logos.
The rule: half the height of the pin, on every side.
Measure the height of the pin, from the top of the P to its point. Half of that is the minimum clear space around the whole logo, the wordmark included.
- The full lockup already carries more than that, so you can place its files edge to edge with other content.
- The compact lockup is cropped close. Give it the clear space yourself.
- On a block of color, the clear space is measured to the edge of the block.
More space is always better. Less is never allowed.
Minimum size
Below these sizes the P inside the pin closes up and the wordmark becomes hard to read.
| Screen | ||
|---|---|---|
| Logo (pin and wordmark) | 100px wide | 25 mm wide |
| Symbol on its own | 16px | 5 mm |
At 16 to 32px, use the favicon files, which are drawn for small sizes. Don't scale down the full logo instead.