Word list · SimplePark Brand

Words we use

One thing, one word. When a word is in this list, it is the only word for that thing.

Word	Notes
parking action	The one word for a single time you park, from start to stop. Also the unit of our fee: € 0.29 per parking action.
start, extend, stop	What you do with a parking action.
end time	When a parking action stops by itself.
license plate	The registration on the car.
zone, zone code	The area you park in and the number on the sign.
parking rate, rate	What the municipality charges. It goes entirely to the municipality.
service fee	Our € 0.29 per parking action.
top-up fee	Our € 0.29 per top-up. Never transaction fee.
balance	Money in your account to park with.
top up	Adding money to your balance.
automatic payment	Paying once a month afterwards, instead of topping up.
direct debit	Only where the bank's process matters: "your direct debit didn't go through".
invoice	The monthly statement. Never bill or receipt.
activities	Only the name of the app tab that lists every parking action and payment (see app). Never a word for a single parking action.
organization	A company that parks with SimplePark Business.
admin	Manages an organization.
employee	Parks on behalf of an organization.
business, private	Who pays for a parking action.

Avoid	Why	Instead
parking session, session, parking activity	Three words for one thing confuse people.	parking action
transaction fee	Our € 0.29 per top-up has one name.	top-up fee
formal address	We speak to everyone informally.	Informal you
user	Nobody calls themselves a user.	you; in an organization: employee
smart, revolutionary, innovative	Claims nobody can check.	Say what it does.
seamless, effortless	Hollow.	Say how long it takes.
the best, the fastest, number 1	Superlatives we can't prove.	A fact: "one invoice a month".
free (without condition)	Free is rarely free.	Name what it costs, or name the condition.
no hidden costs	A promise that invites suspicion.	List the costs.
unfortunately, sorry for the inconvenience	Empty apology.	Say what happened and what we do about it.
something went wrong	Says nothing.	Say what went wrong and what to do next.
click here	Not how anyone uses a phone.	Name the action: View your invoice.
don't miss it, hurry, last chance	False urgency.	The date, if there is one.
the SimplePark team	We are one company.	SimplePark, or we

SimplePark for the company, the app and the brand. See Naming.
SimplePark Business for parking on behalf of an organization.
We call people you in copy. When we talk about them on this site: people who park, customers, organizations.

American English: color, license plate, neighbor, organize, recognize, gray. The exceptions are names we don't spell: code (licencePlateBackground), paths and file names, and the step names of the palette (grey 100).
Pixels and points follow the number without a space: 14px, 28pt. Other units keep it: 25 mm, 2 hours.
Hex colors are uppercase in text and tables (#3B6EFB) and lowercase in code and CSS (#3b6efb).