[{"data":1,"prerenderedAt":512},["ShallowReactive",2],{"page:\u002Fvoice\u002Fwords":3},{"id":4,"title":5,"body":6,"description":504,"extension":505,"meta":506,"navigation":507,"path":508,"seo":509,"stem":510,"__hash__":511},"pages\u002Fvoice\u002Fwords.md","Word list",{"type":7,"value":8,"toc":496},"minimark",[9,14,18,200,204,384,388,425,429],[10,11,13],"h2",{"id":12},"words-we-use","Words we use",[15,16,17],"p",{},"One thing, one word. When a word is in this list, it is the only word for that thing.",[19,20,21,34],"table",{},[22,23,24],"thead",{},[25,26,27,31],"tr",{},[28,29,30],"th",{},"Word",[28,32,33],{},"Notes",[35,36,37,46,54,62,70,78,86,94,107,115,123,131,139,154,168,176,184,192],"tbody",{},[25,38,39,43],{},[40,41,42],"td",{},"parking action",[40,44,45],{},"The one word for a single time you park, from start to stop. Also the unit of our fee: € 0.29 per parking action.",[25,47,48,51],{},[40,49,50],{},"start, extend, stop",[40,52,53],{},"What you do with a parking action.",[25,55,56,59],{},[40,57,58],{},"end time",[40,60,61],{},"When a parking action stops by itself.",[25,63,64,67],{},[40,65,66],{},"license plate",[40,68,69],{},"The registration on the car.",[25,71,72,75],{},[40,73,74],{},"zone, zone code",[40,76,77],{},"The area you park in and the number on the sign.",[25,79,80,83],{},[40,81,82],{},"parking rate, rate",[40,84,85],{},"What the municipality charges. It goes entirely to the municipality.",[25,87,88,91],{},[40,89,90],{},"service fee",[40,92,93],{},"Our € 0.29 per parking action.",[25,95,96,99],{},[40,97,98],{},"top-up fee",[40,100,101,102,106],{},"Our € 0.29 per top-up. Never ",[103,104,105],"em",{},"transaction fee",".",[25,108,109,112],{},[40,110,111],{},"balance",[40,113,114],{},"Money in your account to park with.",[25,116,117,120],{},[40,118,119],{},"top up",[40,121,122],{},"Adding money to your balance.",[25,124,125,128],{},[40,126,127],{},"automatic payment",[40,129,130],{},"Paying once a month afterwards, instead of topping up.",[25,132,133,136],{},[40,134,135],{},"direct debit",[40,137,138],{},"Only where the bank's process matters: \"your direct debit didn't go through\".",[25,140,141,144],{},[40,142,143],{},"invoice",[40,145,146,147,150,151,106],{},"The monthly statement. Never ",[103,148,149],{},"bill"," or ",[103,152,153],{},"receipt",[25,155,156,159],{},[40,157,158],{},"activities",[40,160,161,162,167],{},"Only the name of the app tab that lists every parking action and payment (see ",[163,164,166],"a",{"href":165},"\u002Fapplications\u002Fapp#structure","app","). Never a word for a single parking action.",[25,169,170,173],{},[40,171,172],{},"organization",[40,174,175],{},"A company that parks with SimplePark Business.",[25,177,178,181],{},[40,179,180],{},"admin",[40,182,183],{},"Manages an organization.",[25,185,186,189],{},[40,187,188],{},"employee",[40,190,191],{},"Parks on behalf of an organization.",[25,193,194,197],{},[40,195,196],{},"business, private",[40,198,199],{},"Who pays for a parking action.",[10,201,203],{"id":202},"words-we-avoid","Words we avoid",[19,205,206,219],{},[22,207,208],{},[25,209,210,213,216],{},[28,211,212],{},"Avoid",[28,214,215],{},"Why",[28,217,218],{},"Instead",[35,220,221,231,240,254,267,278,289,300,311,322,333,344,359,370],{},[25,222,223,226,229],{},[40,224,225],{},"parking session, session, parking activity",[40,227,228],{},"Three words for one thing confuse people.",[40,230,42],{},[25,232,233,235,238],{},[40,234,105],{},[40,236,237],{},"Our € 0.29 per top-up has one name.",[40,239,98],{},[25,241,242,245,248],{},[40,243,244],{},"formal address",[40,246,247],{},"We speak to everyone informally.",[40,249,250,251],{},"Informal ",[103,252,253],{},"you",[25,255,256,259,262],{},[40,257,258],{},"user",[40,260,261],{},"Nobody calls themselves a user.",[40,263,264,266],{},[103,265,253],{},"; in an organization: employee",[25,268,269,272,275],{},[40,270,271],{},"smart, revolutionary, innovative",[40,273,274],{},"Claims nobody can check.",[40,276,277],{},"Say what it does.",[25,279,280,283,286],{},[40,281,282],{},"seamless, effortless",[40,284,285],{},"Hollow.",[40,287,288],{},"Say how long it takes.",[25,290,291,294,297],{},[40,292,293],{},"the best, the fastest, number 1",[40,295,296],{},"Superlatives we can't prove.",[40,298,299],{},"A fact: \"one invoice a month\".",[25,301,302,305,308],{},[40,303,304],{},"free (without condition)",[40,306,307],{},"Free is rarely free.",[40,309,310],{},"Name what it costs, or name the condition.",[25,312,313,316,319],{},[40,314,315],{},"no hidden costs",[40,317,318],{},"A promise that invites suspicion.",[40,320,321],{},"List the costs.",[25,323,324,327,330],{},[40,325,326],{},"unfortunately, sorry for the inconvenience",[40,328,329],{},"Empty apology.",[40,331,332],{},"Say what happened and what we do about it.",[25,334,335,338,341],{},[40,336,337],{},"something went wrong",[40,339,340],{},"Says nothing.",[40,342,343],{},"Say what went wrong and what to do next.",[25,345,346,349,352],{},[40,347,348],{},"click here",[40,350,351],{},"Not how anyone uses a phone.",[40,353,354,355,106],{},"Name the action: ",[356,357,358],"strong",{},"View your invoice",[25,360,361,364,367],{},[40,362,363],{},"don't miss it, hurry, last chance",[40,365,366],{},"False urgency.",[40,368,369],{},"The date, if there is one.",[25,371,372,375,378],{},[40,373,374],{},"the SimplePark team",[40,376,377],{},"We are one company.",[40,379,380,381],{},"SimplePark, or ",[103,382,383],{},"we",[10,385,387],{"id":386},"our-own-words","Our own words",[389,390,391,402,408],"ul",{},[392,393,394,397,398,106],"li",{},[356,395,396],{},"SimplePark"," for the company, the app and the brand. See ",[163,399,401],{"href":400},"\u002Fvoice\u002Fnaming","Naming",[392,403,404,407],{},[356,405,406],{},"SimplePark Business"," for parking on behalf of an organization.",[392,409,410,411,413,414,417,418,421,422,106],{},"We call people ",[103,412,253],{}," in copy. When we talk about them on this site: ",[103,415,416],{},"people who park",",\n",[103,419,420],{},"customers",", ",[103,423,424],{},"organizations",[10,426,428],{"id":427},"spelling-and-notation","Spelling and notation",[389,430,431,464,483],{},[392,432,433,436,437,421,440,421,442,421,445,421,448,421,451,454,455,459,460,463],{},[356,434,435],{},"American English",": ",[103,438,439],{},"color",[103,441,66],{},[103,443,444],{},"neighbor",[103,446,447],{},"organize",[103,449,450],{},"recognize",[103,452,453],{},"gray",". The\nexceptions are names we don't spell: code (",[456,457,458],"code",{},"licencePlateBackground","), paths and file names, and\nthe step names of the palette (",[103,461,462],{},"grey 100",").",[392,465,466,469,470,421,473,476,477,421,480,106],{},[356,467,468],{},"Pixels and points"," follow the number without a space: ",[103,471,472],{},"14px",[103,474,475],{},"28pt",". Other units keep it:\n",[103,478,479],{},"25 mm",[103,481,482],{},"2 hours",[392,484,485,488,489,492,493,463],{},[356,486,487],{},"Hex colors"," are uppercase in text and tables (",[103,490,491],{},"#3B6EFB",") and lowercase in code and CSS\n(",[456,494,495],{},"#3b6efb",{"title":497,"searchDepth":498,"depth":498,"links":499},"",2,[500,501,502,503],{"id":12,"depth":498,"text":13},{"id":202,"depth":498,"text":203},{"id":386,"depth":498,"text":387},{"id":427,"depth":498,"text":428},"The words we use, and the ones we avoid.","md",{},true,"\u002Fvoice\u002Fwords",{"title":5,"description":504},"voice\u002Fwords","nxUbQPkEYipyaptBRe7_xTbbjJgS2YFb8CNimoayadc",1792779481135]