[{"data":1,"prerenderedAt":278},["ShallowReactive",2],{"page:\u002Fvoice\u002Frules":3},{"id":4,"title":5,"body":6,"description":270,"extension":271,"meta":272,"navigation":273,"path":274,"seo":275,"stem":276,"__hash__":277},"pages\u002Fvoice\u002Frules.md","Writing rules",{"type":7,"value":8,"toc":262},"minimark",[9,14,23,56,60,147,151,219,222,226],[10,11,13],"h2",{"id":12},"we-speak-as-one-company","We speak as one company",[15,16,17,18,22],"p",{},"To customers, SimplePark is one entity. We write in the ",[19,20,21],"em",{},"we"," form and address the reader\ninformally.",[24,25,26,34,40,46],"ul",{},[27,28,29,33],"li",{},[30,31,32],"strong",{},"We, not a team or a person behind us."," \"We have sent your invoice\", not \"A SimplePark\nemployee has…\" and not \"The SimplePark team\".",[27,35,36,39],{},[30,37,38],{},"No hiding in the passive."," \"We couldn't collect your direct debit\", not \"The direct debit\ncould not be processed\".",[27,41,42,45],{},[30,43,44],{},"Speaking for an organization, we say so."," \"On behalf of Bakery Jansen, we invite you\", not\n\"You have been invited\".",[27,47,48,51,52,55],{},[30,49,50],{},"Mails sign off as SimplePark."," ",[19,53,54],{},"Regards, SimplePark",".",[10,57,59],{"id":58},"clear-over-clever","Clear over clever",[24,61,62,68,81,87,93,99,105,117,126,132,141],{},[27,63,64,67],{},[30,65,66],{},"Short sentences."," One thing per sentence. If a sentence needs a comma to breathe twice,\nsplit it.",[27,69,70,73,74,77,78,55],{},[30,71,72],{},"Active voice, verbs first"," on buttons and in steps: ",[19,75,76],{},"Start parking",", ",[19,79,80],{},"Add license plate",[27,82,83,86],{},[30,84,85],{},"Say the number."," Amounts, times and durations as numerals: € 0.29, 17:30, 2 hours,\n15 minutes.",[27,88,89,92],{},[30,90,91],{},"No exclamation marks."," Not in headlines, not in mails, not on social.",[27,94,95,98],{},[30,96,97],{},"No em or en dashes."," Use a full stop, a comma or a colon. A hyphen in a compound word is\nfine.",[27,100,101,104],{},[30,102,103],{},"No ellipses"," to build suspense.",[27,106,107,110,111,113,114,55],{},[30,108,109],{},"Sentence case"," for headlines, buttons and menu items: ",[19,112,76],{},", not ",[19,115,116],{},"Start\nParking",[27,118,119,122,123,55],{},[30,120,121],{},"Interface labels in bold",", paths with ›: ",[30,124,125],{},"Account › License plates",[27,127,128,131],{},[30,129,130],{},"Costs are never half the story."," A headline may name € 0.29 per parking action alone; the\nfull picture, including € 0.29 per top-up, is always one click away. No headline says or\nsuggests there is nothing else to pay.",[27,133,134,137,138,55],{},[30,135,136],{},"No user numbers or ratings"," in copy until there is a reliable source behind them. The same\ngoes for counts that date, like a number of cities: say ",[19,139,140],{},"cities across the Netherlands",[27,142,143,146],{},[30,144,145],{},"Humor stays away from money and mistakes."," Costs, payments, fines, errors and reminders are\nalways plain.",[10,148,150],{"id":149},"money-time-and-places","Money, time and places",[152,153,154,167],"table",{},[155,156,157],"thead",{},[158,159,160,164],"tr",{},[161,162,163],"th",{},"What",[161,165,166],{},"How we write it",[168,169,170,179,187,195,203,211],"tbody",{},[158,171,172,176],{},[173,174,175],"td",{},"Amounts",[173,177,178],{},"€ 0.29 · € 12.50 in English; Dutch uses a decimal comma",[158,180,181,184],{},[173,182,183],{},"Time",[173,185,186],{},"17:30",[158,188,189,192],{},[173,190,191],{},"Dates",[173,193,194],{},"1 November 2026",[158,196,197,200],{},[173,198,199],{},"Durations",[173,201,202],{},"2 hours, 15 minutes",[158,204,205,208],{},[173,206,207],{},"License plates",[173,209,210],{},"As on the plate: AB-123-C",[158,212,213,216],{},[173,214,215],{},"Zone codes",[173,217,218],{},"As on the sign: 1234",[15,220,221],{},"We write the euro sign with a space before the amount. On screens that space is a no-break space, so a line never ends on € with the amount on the next one.",[10,223,225],{"id":224},"languages","Languages",[24,227,228,234,240,246,256],{},[27,229,230,233],{},[30,231,232],{},"Dutch first."," Our customers are in the Netherlands. Customer copy is written in Dutch and\nthen translated, not the other way around.",[27,235,236,239],{},[30,237,238],{},"English is a full translation, not a summary."," Same content, same tone, never more formal.",[27,241,242,245],{},[30,243,244],{},"Translate the meaning, not the words."," A literal translation that sounds odd is wrong, even\nwhen every word is right.",[27,247,248],{},[30,249,250,251,55],{},"Fixed terms come from the ",[252,253,255],"a",{"href":254},"\u002Fvoice\u002Fwords","word list",[27,257,258,261],{},[30,259,260],{},"This brand site is in English",", examples included.",{"title":263,"searchDepth":264,"depth":264,"links":265},"",2,[266,267,268,269],{"id":12,"depth":264,"text":13},{"id":58,"depth":264,"text":59},{"id":149,"depth":264,"text":150},{"id":224,"depth":264,"text":225},"The rules every SimplePark text follows.","md",{},true,"\u002Fvoice\u002Frules",{"title":5,"description":270},"voice\u002Frules","07BsXnB-R5Jc9Wt9a48jlNRKI9N51bwD40Kin_HSyBo",1792779481135]