[{"data":1,"prerenderedAt":176},["ShallowReactive",2],{"page:\u002Fvoice\u002Fnaming":3},{"id":4,"title":5,"body":6,"description":168,"extension":169,"meta":170,"navigation":171,"path":172,"seo":173,"stem":174,"__hash__":175},"pages\u002Fvoice\u002Fnaming.md","Naming",{"type":7,"value":8,"toc":162},"minimark",[9,14,22,50,74,78,85,120,149],[10,11,13],"h2",{"id":12},"writing-simplepark","Writing SimplePark",[15,16,17,21],"p",{},[18,19,20],"strong",{},"SimplePark."," One word, a capital S and a capital P, in every language and every sentence.",[23,24,25,38],"table",{},[26,27,28],"thead",{},[29,30,31,35],"tr",{},[32,33,34],"th",{},"Right",[32,36,37],{},"Wrong",[39,40,41],"tbody",{},[29,42,43,47],{},[44,45,46],"td",{},"SimplePark",[44,48,49],{},"Simplepark, Simple Park, SIMPLEPARK, simplePark, SP",[51,52,53,57,60,67],"ul",{},[54,55,56],"li",{},"In running text the name is never in capitals, bold or another color for emphasis.",[54,58,59],{},"The name is not a verb: \"park with SimplePark\", not \"SimplePark your car\".",[54,61,62,66],{},[63,64,65],"em",{},"SimplePark's"," is fine in English. Dutch has no possessive apostrophe for it.",[54,68,69,70,73],{},"The legal name is ",[18,71,72],{},"SimplePark B.V.","; use it only in legal text, invoices and the footer.",[10,75,77],{"id":76},"feature-names","Feature names",[15,79,80,81,84],{},"We name a feature only when people need to find it or talk about it. Most things are just\ndescribed: ",[63,82,83],{},"automatic payment"," is a description, not a brand name.",[51,86,87,101,114],{},[54,88,89,92,93,96,97,100],{},[18,90,91],{},"Descriptive, in the customer's language."," A name says what it does: ",[63,94,95],{},"Automatic payment",",\n",[63,98,99],{},"End time",", not an invented word.",[54,102,103,106,107,109,110,113],{},[18,104,105],{},"Sentence case."," ",[63,108,95],{},", not ",[63,111,112],{},"Automatic Payment",".",[54,115,116,119],{},[18,117,118],{},"Translated"," the same way as all copy, never mixing languages in one text.",[23,121,122,132],{},[26,123,124],{},[29,125,126,129],{},[32,127,128],{},"Feature",[32,130,131],{},"Name",[39,133,134,142],{},[29,135,136,139],{},[44,137,138],{},"Parking on behalf of an organization",[44,140,141],{},"SimplePark Business",[29,143,144,147],{},[44,145,146],{},"Paying afterwards, once a month",[44,148,95],{},[15,150,151,154,155,157,158,161],{},[63,152,153],{},"Business"," is part of the product name, so it takes a capital B. When it is just an adjective,\nit doesn't: \"Choose ",[18,156,153],{}," or ",[18,159,160],{},"Private","\" on a button, \"you park for business\" in a\nsentence.",{"title":163,"searchDepth":164,"depth":164,"links":165},"",2,[166,167],{"id":12,"depth":164,"text":13},{"id":76,"depth":164,"text":77},"How to write SimplePark and the names of our features.","md",{},true,"\u002Fvoice\u002Fnaming",{"title":5,"description":168},"voice\u002Fnaming","JVY0ictAQSPZEv881f7dw-yNB-NuWAdH0fd8hRU661w",1792779481136]