[{"data":1,"prerenderedAt":240},["ShallowReactive",2],{"page:\u002Fidentity\u002Flogo":3},{"id":4,"title":5,"body":6,"description":232,"extension":233,"meta":234,"navigation":235,"path":236,"seo":237,"stem":238,"__hash__":239},"pages\u002Fidentity\u002Flogo.md","Logo",{"type":7,"value":8,"toc":224},"minimark",[9,14,17,26,42,46,49,90,93,137,140,144,147,150,154,208],[10,11,13],"h2",{"id":12},"versions","Versions",[15,16],"logo-gallery",{},[18,19,20,21,25],"p",{},"The files above are the current logo from ",[22,23,24],"code",{},"simplepark-core\u002Fbranding\u002Flogo",".",[18,27,28,29,33,34,37,38,41],{},"The logo is a map pin drawn as a P, next to the wordmark ",[30,31,32],"em",{},"SimplePark",". The pin says ",[30,35,36],{},"here",", the P says ",[30,39,40],{},"parking",", and together they are the one sign every driver is already looking for. The wordmark is outlined artwork, not typed text: never retype it in Poppins or any other typeface.",[10,43,45],{"id":44},"which-version-to-use","Which version to use",[18,47,48],{},"There are two lockups of the same logo. They differ only in the space around it.",[50,51,52,65],"table",{},[53,54,55],"thead",{},[56,57,58,62],"tr",{},[59,60,61],"th",{},"Lockup",[59,63,64],{},"Use it when",[66,67,68,80],"tbody",{},[56,69,70,77],{},[71,72,73],"td",{},[74,75,76],"strong",{},"Full",[71,78,79],{},"The logo stands on its own: a poster, a slide, a social post, a document cover. The clear space is built in.",[56,81,82,87],{},[71,83,84],{},[74,85,86],{},"Compact",[71,88,89],{},"Height is tight: a website header, an app bar, an email header. Cropped close, so you give it the clear space yourself.",[18,91,92],{},"Each comes in three colorways.",[50,94,95,105],{},[53,96,97],{},[56,98,99,102],{},[59,100,101],{},"Colorway",[59,103,104],{},"Use it on",[66,106,107,117,127],{},[56,108,109,114],{},[71,110,111],{},[74,112,113],{},"Blue on transparent",[71,115,116],{},"White and light backgrounds. The default.",[56,118,119,124],{},[71,120,121],{},[74,122,123],{},"White on transparent",[71,125,126],{},"SimplePark blue, navy, and photos dark or calm enough to keep the logo readable.",[56,128,129,134],{},[71,130,131],{},[74,132,133],{},"White on blue",[71,135,136],{},"When the logo is a self-contained block, like a profile picture or a sticker.",[18,138,139],{},"The logo is only ever blue or white. Never navy, orange, black or a gradient.",[10,141,143],{"id":142},"the-symbol-on-its-own","The symbol on its own",[18,145,146],{},"The pin can stand on its own where the full logo doesn't fit and the context already says SimplePark: the app icon, the favicon, a social avatar, a map marker. It always sits white on a SimplePark blue square with rounded corners, the way the app icon does.",[18,148,149],{},"Don't use the pin on its own in places where people meet us for the first time, like an ad or the top of a website. There, the wordmark does the introducing.",[10,151,153],{"id":152},"files","Files",[50,155,156,166],{},[53,157,158],{},[56,159,160,163],{},[59,161,162],{},"Format",[59,164,165],{},"Use it for",[66,167,168,176,184,192,200],{},[56,169,170,173],{},[71,171,172],{},"SVG",[71,174,175],{},"Websites and apps. Always the first choice on screen.",[56,177,178,181],{},[71,179,180],{},"PNG (1x, 2x, 3x)",[71,182,183],{},"Where SVG isn't accepted: documents, slides, social.",[56,185,186,189],{},[71,187,188],{},"JPG (1x, 2x, 3x)",[71,190,191],{},"Only where transparency isn't supported. Blue on white only.",[56,193,194,197],{},[71,195,196],{},"AI, CMYK",[71,198,199],{},"Print. Send these to the printer.",[56,201,202,205],{},[71,203,204],{},"AI, RGB",[71,206,207],{},"Editing for screen.",[18,209,210,211,214,215,218,219,25],{},"Every file name says what it is: ",[22,212,213],{},"\u003Clockup>_\u003Ccolorway>_\u003Ccolorspace>_\u003Csize>",", for example ",[22,216,217],{},"compact_blue_on_trans_rgb_2x.png",". Download the full set from the ",[220,221,223],"a",{"href":222},"\u002Fdownloads","brand kit",{"title":225,"searchDepth":226,"depth":226,"links":227},"",2,[228,229,230,231],{"id":12,"depth":226,"text":13},{"id":44,"depth":226,"text":45},{"id":142,"depth":226,"text":143},{"id":152,"depth":226,"text":153},"The SimplePark logo, its versions and where to download them.","md",{},true,"\u002Fidentity\u002Flogo",{"title":5,"description":232},"identity\u002Flogo","nEV-t63xQidnWQ55XlQUaR0Xr2CjZChUP2Zy9H5FSfA",1792779480561]