[{"data":1,"prerenderedAt":181},["ShallowReactive",2],{"page:\u002Fbrand\u002Fvalues":3},{"id":4,"title":5,"body":6,"description":173,"extension":174,"meta":175,"navigation":176,"path":177,"seo":178,"stem":179,"__hash__":180},"pages\u002Fbrand\u002Fvalues.md","Values",{"type":7,"value":8,"toc":160},"minimark",[9,14,18,23,26,40,44,56,62,66,87,91,98,102,136,140],[10,11,13],"h2",{"id":12},"our-values","Our values",[15,16,17],"p",{},"We have two values. Fewer would leave something out; more would make them interchangeable with\nevery other app.",[19,20,22],"h3",{"id":21},"simple","Simple",[15,24,25],{},"We leave out what isn't needed, also when that means not catching an edge case our customers\ndon't have. Every screen, every sentence and every invoice line has to earn its place. Simple is\nnot the same as little: an app that stops your parking action on time with your phone off does a\nlot, so that you don't have to.",[15,27,28,29,33,34,39],{},"This is the ",[30,31,32],"em",{},"you don't have to think about"," half of ",[35,36,38],"a",{"href":37},"\u002Fbrand\u002Fstory","our idea",".",[19,41,43],{"id":42},"fair","Fair",[15,45,46,47,51,52,55],{},"Fair covers both ",[48,49,50],"strong",{},"what you pay"," and ",[48,53,54],{},"what you see",". A fair price, no subscription, no\ntiers. You know what it costs before you start, including our own fee and the cost of a top-up.\nEvery amount on an invoice can be traced back to the parking actions behind it. When something\ngoes wrong, on your side or ours, we say what happened and why.",[15,57,28,58,61],{},[30,59,60],{},"at a price you already know"," half.",[10,63,65],{"id":64},"what-happened-to-transparent-and-reliable","What happened to transparent and reliable",[67,68,69,76],"ul",{},[70,71,72,75],"li",{},[48,73,74],{},"Transparent"," is part of Fair. We used to explain the difference between the two; a value\nthat needs that explanation is one value.",[70,77,78,81,82,86],{},[48,79,80],{},"Reliable"," is not a value but a promise every parking app has to keep. We don't claim it,\nwe prove it in the product: the end time is enforced on our servers, the reminder comes before\nthe parking action ends, and support answers on WhatsApp, also at night. For organizations,\nwhere trust in a young supplier is the real question, those proofs go up front (see\n",[35,83,85],{"href":84},"\u002Fbrand\u002Fpositioning","positioning",").",[10,88,90],{"id":89},"how-they-sound","How they sound",[15,92,93,94,39],{},"The words that go with them are on ",[35,95,97],{"href":96},"\u002Fvoice\u002Ftone#how-our-values-and-traits-sound","tone of voice",[10,99,101],{"id":100},"how-they-show-up-in-the-product","How they show up in the product",[103,104,105,118],"table",{},[106,107,108],"thead",{},[109,110,111,115],"tr",{},[112,113,114],"th",{},"Value",[112,116,117],{},"In the product",[119,120,121,129],"tbody",{},[109,122,123,126],{},[124,125,22],"td",{},[124,127,128],{},"Start parking in a few taps. Set an end time and walk on. One app for business and private parking. Features that only some customers need stay out of everyone else's way.",[109,130,131,133],{},[124,132,43],{},[124,134,135],{},"€ 0.29 per parking action, € 0.29 per top-up, no subscription, and both are shown before you pay. No fee where parking is free. Zone, rate and maximum parking time before you start. One invoice a month, recalculable down to the parking action. A blocked parking action says why it is blocked.",[10,137,139],{"id":138},"when-values-pull-in-different-directions","When values pull in different directions",[67,141,142,148,154],{},[70,143,144,147],{},[48,145,146],{},"Fair wins from simple"," when it comes to money. A cost may never be hidden to make a\nscreen cleaner. That is the whole idea: parking you don't have to think about, at a price you\nalready know.",[70,149,150,153],{},[48,151,152],{},"Safety wins from simple"," when a missing safeguard could cost someone a fine.",[70,155,156,159],{},[48,157,158],{},"Simple wins"," everywhere else. When in doubt, leave it out.",{"title":161,"searchDepth":162,"depth":162,"links":163},"",2,[164,169,170,171,172],{"id":12,"depth":162,"text":13,"children":165},[166,168],{"id":21,"depth":167,"text":22},3,{"id":42,"depth":167,"text":43},{"id":64,"depth":162,"text":65},{"id":89,"depth":162,"text":90},{"id":100,"depth":162,"text":101},{"id":138,"depth":162,"text":139},"The two principles behind every decision we make.","md",{},true,"\u002Fbrand\u002Fvalues",{"title":5,"description":173},"brand\u002Fvalues","uKDGLPEP5gejVnwgNVsu31Jx9wm-Zu2wKMUnzftCBNk",1792779480568]