[{"data":1,"prerenderedAt":363},["ShallowReactive",2],{"page:\u002Fbrand\u002Fpositioning":3},{"id":4,"title":5,"body":6,"description":355,"extension":356,"meta":357,"navigation":358,"path":359,"seo":360,"stem":361,"__hash__":362},"pages\u002Fbrand\u002Fpositioning.md","Positioning",{"type":7,"value":8,"toc":341},"minimark",[9,14,18,22,35,41,47,50,54,60,66,69,73,121,125,136,158,161,165,171,176,199,203,209,215,225,229,232,235,277,284,288,291,323,327],[10,11,13],"h2",{"id":12},"in-one-sentence","In one sentence",[15,16,17],"p",{},"SimplePark is the parking app without surprises afterwards: you see what it costs before you\nstart, and we stop on time.",[10,19,21],{"id":20},"the-idea-and-the-promises","The idea and the promises",[15,23,24,28,29,34],{},[25,26,27],"strong",{},"The idea."," Parking you don't have to think about, at a price you already know. It steers what we make, how it looks and how it moves (see\n",[30,31,33],"a",{"href":32},"\u002Fbrand\u002Fstory","our story","). It is not a line we put in front of customers on its own.",[15,36,37,40],{},[25,38,39],{},"The promise to drivers."," You see what it costs before you start, our € 0.29 included. And we\nstop on time, also when your phone is off.",[15,42,43,46],{},[25,44,45],{},"The promise to organizations."," Your team barely notices parking. You see every cent, on one\ninvoice that adds up.",[15,48,49],{},"Every claim in these promises is in the product today. That is the test for any new one.",[10,51,53],{"id":52},"who-we-are-for","Who we are for",[15,55,56,59],{},[25,57,58],{},"People who park"," are the brand. Drivers in the Netherlands who park on the street, whether\nthat is once a month or every day, and want it over with. They don't want to count change,\nfigure out a machine, choose the wrong zone or pay a subscription before they have even parked.\nThey are where people get to know SimplePark, and the proof that it works.",[15,61,62,65],{},[25,63,64],{},"Organizations"," get the same promise at team level. From the freelancer and the small team to\nthe company with a large fleet. Our sweet spot is the team whose people park now and then: field\nstaff, freelancers, small teams, where a subscription per employee costs more than the parking\nitself. The person who chooses us is the owner, the office manager or the fleet manager who is\ntired of expense claims and wants one invoice.",[15,67,68],{},"We don't pretend the two are the same conversation. A driver wants to know it works and what it\ncosts. A buyer also wants to know who is behind it, what they control and how it lands in the\nbooks. Business pages answer those questions first.",[10,70,72],{"id":71},"the-category","The category",[74,75,76,87],"table",{},[77,78,79],"thead",{},[80,81,82,85],"tr",{},[83,84],"th",{},[83,86],{},[88,89,90,101,111],"tbody",{},[80,91,92,98],{},[93,94,95],"td",{},[25,96,97],{},"What we say we are",[93,99,100],{},"A parking app.",[80,102,103,108],{},[93,104,105],{},[25,106,107],{},"What people compare us with",[93,109,110],{},"Consumers: the app they already have (EasyPark, Yellowbrick, Parkmobile) and the parking meter. Organizations: business accounts with a subscription per employee, and doing nothing (expense claims).",[80,112,113,118],{},[93,114,115],{},[25,116,117],{},"What we own within it",[93,119,120],{},"The parking app without surprises afterwards. We don't invent a new category; we take the one people already understand and own the moment others get wrong: what happens after you park.",[10,122,124],{"id":123},"the-landscape","The landscape",[15,126,127,128,131,132,135],{},"Two questions separate the players: ",[25,129,130],{},"how you pay"," (a subscription, a fee per action, or a\nsmall fee per use that you see up front) and ",[25,133,134],{},"how the product feels"," (a toolbox of\nfeatures, or a quiet app that gets out of the way).",[137,138,139,146,152],"ul",{},[140,141,142,145],"li",{},[25,143,144],{},"The premium apps"," (EasyPark, Yellowbrick, Parkmobile) compete on breadth: countries,\nfeatures, partnerships.",[140,147,148,151],{},[25,149,150],{},"The basic options"," (SMSParking, Stadsparkeren) keep to the essentials.",[140,153,154,157],{},[25,155,156],{},"SimplePark"," sits at the quiet end of both questions: pay per use with one visible fee, in an\napp that gets out of the way. For organizations: overview and one invoice.",[15,159,160],{},"We say how others position themselves and never judge them, and we leave out prices, because\nthose change.",[10,162,164],{"id":163},"what-makes-us-different-honestly","What makes us different, honestly",[15,166,167,170],{},[25,168,169],{},"Our price is not our moat."," Any competitor can launch a plan without a subscription tomorrow.\nPay per use is how we win the people and teams who park now and then; it does not protect us.",[15,172,173],{},[25,174,175],{},"What is harder to copy:",[137,177,178,184,190],{},[140,179,180,183],{},[25,181,182],{},"A product built around the moment after parking."," Stopping on our servers when the phone is\noff, the reminder, the invoice that recalculates to the last parking action. These are choices\nin how the product is built, not lines in a price list.",[140,185,186,189],{},[25,187,188],{},"Saying no."," Simplicity holds only as long as we keep refusing features that make the app\nharder for everyone else. Apps that compete on comparison tables can't afford that.",[140,191,192,195,196,198],{},[25,193,194],{},"The organization's invoice."," Once a team's members, license plates and bookkeeping run\nthrough SimplePark, switching is work. That is where we earn loyalty, and why organizations\nare where we are going (see ",[30,197,33],{"href":32},").",[10,200,202],{"id":201},"positioning-statement","Positioning statement",[15,204,205,208],{},[25,206,207],{},"For drivers."," For drivers in the Netherlands who want parking over with, SimplePark is the parking app\nwithout surprises afterwards, because you see the rate and our € 0.29 before you start, we stop\nyour parking action on our servers at the end time, and there is no subscription.",[15,210,211,214],{},[25,212,213],{},"For organizations."," For organizations whose people park now and then for work, SimplePark Business puts business\nand private parking in one app and all business parking on one invoice that adds up to the last\nparking action, without a subscription per employee.",[15,216,217,220,221],{},[25,218,219],{},"In our own words",", the way we would say it to a customer: ",[222,223,224],"em",{},"Parked in seconds. And you always know what it costs.",[10,226,228],{"id":227},"proof","Proof",[15,230,231],{},"Every claim we make rests on something in the product.",[15,233,234],{},"A headline may name the € 0.29 per parking action alone. The full picture, including the € 0.29\nper top-up, is always one click away, and no headline may say or suggest that there is nothing\nelse to pay. Our story and every page that explains the price name the top-up fee in the same\nbreath.",[137,236,237,243,249,254,260,266,272],{},[140,238,239,242],{},[25,240,241],{},"€ 0.29 per parking action, no subscription."," No fee where parking is free.",[140,244,245,248],{},[25,246,247],{},"€ 0.29 per top-up",", whichever way you pay. With automatic collection there is no top-up.",[140,250,251],{},[25,252,253],{},"You see the zone, the rate and the maximum parking time before you start.",[140,255,256,259],{},[25,257,258],{},"Set an end time and we stop the parking action for you",", even when your phone is off. We\nremind you before it ends.",[140,261,262,265],{},[25,263,264],{},"One invoice a month",", for consumers and organizations, and every invoice can be\nrecalculated from the parking actions on it.",[140,267,268,271],{},[25,269,270],{},"Business and private in one app."," Choose who pays when you start; the organization gets one\nmonthly invoice.",[140,273,274],{},[25,275,276],{},"Support on WhatsApp, around the clock.",[15,278,279,280,283],{},"The parking rate goes entirely to the municipality. That reassures, so it may appear in help\ntexts and FAQs, but it is ",[25,281,282],{},"not a differentiator",": within the national parking register it holds\nfor every provider, and presenting it as our advantage suggests the others take a cut.",[10,285,287],{"id":286},"what-business-pages-must-answer","What business pages must answer",[15,289,290],{},"A buyer at a young supplier asks more than a driver does. Business pages answer these, and claim\nonly what the product does on the day the page goes live:",[137,292,293,299,305,311,317],{},[140,294,295,298],{},[25,296,297],{},"Who is behind it."," SimplePark B.V., how we are connected to the national parking register,\nsupport around the clock. Facts, not \"three students\".",[140,300,301,304],{},[25,302,303],{},"What it costs for my team."," What SimplePark Business costs, named, and a worked example (for\ninstance 12 employees who each park 3 times a month) against a subscription per employee.",[140,306,307,310],{},[25,308,309],{},"What the organization sees."," Business parking, and what happens with private parking.",[140,312,313,316],{},[25,314,315],{},"What I control."," Who may park, with which license plates, and what happens when someone\nleaves.",[140,318,319,322],{},[25,320,321],{},"How it lands in the books."," VAT on the invoice, and what can be exported.",[10,324,326],{"id":325},"what-we-refuse-to-be","What we refuse to be",[137,328,329,332,335,338],{},[140,330,331],{},"SimplePark is not for people who want every feature. We add a feature when our audience needs\nit, not to win a comparison table.",[140,333,334],{},"SimplePark will never hide costs in a subscription, a tier or the small print.",[140,336,337],{},"SimplePark does not compete on being the cheapest at any cost. We compete on never surprising\nyou.",[140,339,340],{},"SimplePark does not grow by getting harder to use. A feature that one customer needs is built\nso that everyone else doesn't notice it.",{"title":342,"searchDepth":343,"depth":343,"links":344},"",2,[345,346,347,348,349,350,351,352,353,354],{"id":12,"depth":343,"text":13},{"id":20,"depth":343,"text":21},{"id":52,"depth":343,"text":53},{"id":71,"depth":343,"text":72},{"id":123,"depth":343,"text":124},{"id":163,"depth":343,"text":164},{"id":201,"depth":343,"text":202},{"id":227,"depth":343,"text":228},{"id":286,"depth":343,"text":287},{"id":325,"depth":343,"text":326},"Where SimplePark sits in the market and what we own.","md",{},true,"\u002Fbrand\u002Fpositioning",{"title":5,"description":355},"brand\u002Fpositioning","QvVzJlzhC4AHrBHc3nILWRv0Z5yz46aCqdhJ9KdTBfM",1792779480567]