[{"data":1,"prerenderedAt":133},["ShallowReactive",2],{"page:\u002Fbrand\u002Fpersonality":3},{"id":4,"title":5,"body":6,"description":125,"extension":126,"meta":127,"navigation":128,"path":129,"seo":130,"stem":131,"__hash__":132},"pages\u002Fbrand\u002Fpersonality.md","Personality",{"type":7,"value":8,"toc":119},"minimark",[9,14,23,29,35,41,55,59],[10,11,13],"h2",{"id":12},"traits","Traits",[15,16,17,18,22],"p",{},"If SimplePark were a person, it would be ",[19,20,21],"strong",{},"the friendly neighbor"," who knows how parking works\nand doesn't make a fuss about it. You ask a question, you get a straight answer, they tell you\nwhat it costs before you ask, and you go on your way.",[15,24,25,28],{},[19,26,27],{},"Down to earth."," We don't get excited about parking and don't expect you to. We state\nfacts, not feelings.",[15,30,31,34],{},[19,32,33],{},"Warm."," On your side. When something goes wrong we help first and explain after, and we never\nmake you feel stupid.",[15,36,37,40],{},[19,38,39],{},"Calm."," No pressure, no countdowns, no noise. We are there when you need us and quiet\nwhen you don't.",[15,42,43,44,49,50,54],{},"Simple and fair are not on this list on purpose. They are what we stand for (see\n",[45,46,48],"a",{"href":47},"\u002Fbrand\u002Fvalues","values","); repeating them as traits would make two lists say the same thing. How\nthe values and these traits sound in writing is on ",[45,51,53],{"href":52},"\u002Fvoice\u002Ftone","tone of voice",", which has no\nlist of its own.",[10,56,58],{"id":57},"what-we-are-not","What we are not",[60,61,62,75],"table",{},[63,64,65],"thead",{},[66,67,68,72],"tr",{},[69,70,71],"th",{},"We are",[69,73,74],{},"But not",[76,77,78,87,95,103,111],"tbody",{},[66,79,80,84],{},[81,82,83],"td",{},"Down to earth",[81,85,86],{},"Cold or bureaucratic",[66,88,89,92],{},[81,90,91],{},"Warm",[81,93,94],{},"Overfamiliar, cute or emotional",[66,96,97,100],{},[81,98,99],{},"Calm",[81,101,102],{},"Boring or passive",[66,104,105,108],{},[81,106,107],{},"Light at times",[81,109,110],{},"Jokey about money, fines or mistakes",[66,112,113,116],{},[81,114,115],{},"Fair about money",[81,117,118],{},"Cheap or a discounter",{"title":120,"searchDepth":121,"depth":121,"links":122},"",2,[123,124],{"id":12,"depth":121,"text":13},{"id":57,"depth":121,"text":58},"How SimplePark would behave if it were a person.","md",{},true,"\u002Fbrand\u002Fpersonality",{"title":5,"description":125},"brand\u002Fpersonality","kMvpGk1Bckc8KRxbq9M0mRs-WSyjTKb0O5-jtvIJ-SY",1792779480568]